How to write a white paper that people will actually read? Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims. A white paper should be long enough to cover the concept or problem at hand. Typically, white papers are around 3 to 20 pages long. According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic - when the white papers are actually interesting. These documents also are best in the PDF file format this is the easiest way both to share them online and to have them printed. In that case, it’s best to stick to a letter-sized page, whether in portrait (8.5×11) or landscape (11×8.5). White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper. White papers are also research-based and widely considered to be a valuable resource. They’re designed to solve a specific problem for readers and build brand trust in the process. Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. The two men on the cover could easily be a manager speaking with one of his team members. Let’s check out a B2B white paper example on employee engagement. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. Like the cover of a book, a captivating cover page will entice people to open it and read it further.Īt first glance, your readers should have an idea of what the white paper will contain. Create an eye-catching white paper cover pageĭon’t underestimate the effectiveness of an eye-catching cover page. (If you haven’t written it yet, here’s a white paper writing guide you should definitely check out!)īut how do you make the most out of a business white paper template like the one above? Let’s take a look at some design tips you can apply: 1. Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like. A staffing consultancy firm could create a business white paper like this one to demonstrate its expertise. This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company. Sign up is always free, as is access to Venngage’s online drag-and-drop editor. Just so you know, some of our templates are free to use and some require a small monthly fee. Here’s an example of one: CREATE THIS WHITE PAPER TEMPLATE To create a business white paper like this one, you can use a white paper template. This is a perfect case of a business using white papers to demonstrate its expertise and establish itself as the thought leader in the industry. It also contains a technical deep dive for more advanced readers. This business white paper example by Google aims to persuade the reader into adopting AI by leveraging Google’s authority. Here’s an example of a business white paper: A white paper can also be used for marketing purposes and brand awareness (which I’ll discuss in the next section). It’s a great document to showcase a company’s expertise in the field and to win over investors. Business white paper examplesīusinesses write white papers for a number of reasons. Without further ado, let’s dive right in. How to Create a White Paper with Venngage:ĬREATE A WHITE PAPER White paper examples we’ll cover (click to jump ahead): To add an element of enjoyment to the process, you can explore our collection of white paper templates that offer captivating and informative formats for narrating your story. No expensive agencies, complicated software or design experience needed. In this guide and with the help of Venngage’s White Paper Maker, you’ll learn how to write and design white papers that engage readers, impress clients and generate sales leads. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets.īut how to you create a white paper that will drive results? Even if you fill your white paper with compelling content, a lackluster design may still hold you back. There’s a reason why white papers are a marketing staple.
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